Three Button Hand Me Down

This fragmentation has changed the way businesses operate. Joe Staton, the head of the Knowledge Centre at JWT, an advertising agency, argues that selling people things “has become more difficult than it has ever been”. Craig Mawdsley, at Abbott Mead Vickers, another advertising agency, argues that the old stores used to offer “edited choice”; now companies scramble to provide customers with almost unlimited choice, as well as the technology to create their own products.